The Ape Bot

April 3rd, 2009

Web Video Clips Can Be Very Beneficial when Marketing Your Businesses Services

Today, as a lot of firms and moguls are looking at web video sites as an outstanding place to distribute content to grab the attention of their potential viewers, it is vital to know the basic benefits of utilising online video marketing portals.

Here are a number of basic things you should understand prior to you beginning to distribute professional videos on web video portals.

At all times attempt to use videos that give useful info to your customers - A great deal of business people erroneously assume you can simply add any type of advertisement on a video portal, but nothing could be further from the truth. Each video ought to give some worthwhile information to the target market, if not then at least topic of debate.

Carry out some sort of market research on the video portals previous to you uploading your very first video - It’s a terrific suggestion to give some substantial time putting your market’s essential keywords into MSN, in an endeavour to realise what comparable corporate videos are already around. Next scribble down the profile names of the most prominent firms in your area. Perhaps down the line you can participate in a joint venture or even have some type of cooperation with these organisations.

It is important to keep in mind that each and every video site has a community built into it - Therefore you are suggested to respect the other members and it is recommended that you post positive annotations to your competitors’ videos. Primarily you need to be a member of the society, providing comment, ideas etc. And only then should you deem yourself as being a video marketer and begin to distribute your own 1 & services.

Commit yourself to making quite a lot of videos - You should have an obvious strategy for making and circulating quite a lot of promotional videos. Otherwise, your video profile page on the video channels will seem to appear blank if it merely has one video to watch. For that reason, allocate extra time setting up the construction of a sequence of short professional videos, rather than only one significantly lengthy video. Make the most of the full potential of the World Wide Web with quality internet video marketing from Vidify.

Web video marketing is one of the most valuable & fastest manners of advertising your company just now.

February 28th, 2009

Short Format Video Commercials Can Be Brilliant for a Businesses Earnings

You probably know how favourable distributing your businesses online video clip is. For a firm’s online marketing manager, short format professional videos are a worthy way that can effortlessly capture your potential clients’ attention & considerably increase the amount of users to your organisations website. Promotional videos are enormously successful in attaining the target consumers’ rather short attention. What’s more, if codes are adopted & video sharing is endorsed, Internet video clips can be a fantastic way to get one-way inbound links & thereby positively affect your organisations position on Google.

Indeed, short format video commercials have turned out to be a great media for business or self promotion. The following are a couple tips to circulating your own Internet videos.

Firstly, you can post your promotional videos on your own site; although this would need you to make your own video hosting arrangements. Ask your web hosting solutions provider if video downloading or video streaming options are supported.

Video downloading is where your viewers must download your Web video to their computer hard disk. They need to save the professional video to their own PC before they can play it using their computer’s video player or a downloadable video player application. There are hundreds video downloading service contractors that cost nothing. There is also a progressive downloading mechanism where your viewers can play the online video clips at the same time as downloading them.

Video sharing streaming on the other hand completely does away with the requirement to download the online videos & allows immediate playback so it presents the most convenience to your web visitors. For sure, getting a video hosting supplier that supports video streaming can cost you a pretty penny.

And finally, the more popular way to distribute professional videos is by posting your sites to video distribution sites which have their very own video hosting infrastructure. These web sites cost you nothing at all to log on and will even sometimes pay you to upload video clips. What’s more, also have a wide market base & reach; for example, YouTube obtains about seventeen million Internet visitors each & every month. Vidify offer unique video production and distribution solutions that help broadcast your business online to a global, regional or local audience.

June 11th, 2008

Four Act Stories and Beyond

Posted by admin in Publishing

There are various forms of structure, including frameworks, work processes and goal setting.

A lot has been written about story structure. In my mind, understanding its value is priceless.

There is a lot of confusion around structure, creativity and innovation. You can find a good study that resolves much of the misinformation at managing-creativity.com. Ironically, there is much to learn about creativity and innovation from the business world, as there is an infinite amount of data and research out there. Top institutions, such as Harvard, take it very seriously.

The core concepts, with regard to story structure, include:

a) Structure increases the quantity and quality of creative output.

b) Novelty (commonly referred to as “originality”) emerges from replication.

c) Certain structures help to meet the subconscious expectations of the audience.

By mapping your idea around an existing structural template, you can quickly expand that idea into a story. Once extrapolated, the needs of your particular story will begin to dictate your structure, hence you will cut and paste scenes until your story, in effect, becomes original. Then by working on each sequence to make it perfect, you eventually produce quality work.

But what structure?

The Western World has traditionally supported the concept of three act structure. But this is useless. Everything has a beginning, a middle and an end and, for writers, this doesn’t help much.

If you analyse many versions of three act structure you find that, in effect, you really have four acts. For example, Syd Field argues that three acts consist of an approximate 30:60:30 ratio. But the 60 has a mid point, so we’re really talking 30:30:30:30.

But even four acts do not help much.

You can analyse four acts to reach five or seven acts. But even they are useless. The problem is that they are too broad. OK, I agree, templates only have value if they are broad, but we need more.

A huge leap is the monomyth or Hero’s Journey. The monomyth can be traced back to Gilgamesh in about the 26th century BC, through to the Shahnama around 1000 A.D. and so on. The latest incarnation is that of Joseph Campbell in his book The Hero with a Thousand Faces (1948).

Campbell’s Hero’s Journey consists of 17 stages. So here we have 17 acts, which is much more useful to the story writer.

But the Hero’s Journey ends once the Hero has returned home and provided the Freedom to Live, whereas in modern film (call them contemporary stories) the hero returns once more to battle the antagonist. So in effect we can say that we have Campbell’s 17 stages and then another encapsulated in the Final Conflict. So 18 stages.

But the 18th stage can be broken down into Preparation / Final Antagonism / Journey to the Final Conflict / Battle / Moral Dilemma / Completion / Freedom to Live. Hence we arrive at 24 stage structure.

The Hero’s Journey can be extrapolated into many more stages.

The question you may ask yourself now is this: how representative is the monomyth or Hero’s Journey of ALL stories? In other words, what value does it really have as a template? And as I am implying, a universal template?

The best way to answer that is to search out someone with more credibility than me, that is: read a book about it. A good start is Christopher Vogler’s The Writer’s Journey, ISBN: 0330375911. He compares a diverse variety of cinematic blockbusters to drive home the point.

Whether you go for the idea of the monomyth or not, the idea of working from a template is very valid, or at least helpful. And it applies not just to screenplays, but to sitcoms and novels too. What you need to do is decide which template works for you. There are quite a few out there.

From the above it follows that (most) stories are structurally derivative and yet can be very original. Watch a diverse range of films - from Midnight Cowboy to Al Pacino Scarface to Casablanca to whatever you choose, analyse them sequence by sequence and you will see stark structural similarities.

In fact, when stories are not structurally derivative then they usually turn out to be “weird” because the audience has certain subconscious expectations as to how a story should evolve. And when they are not met….well, people will just refer to it as not a proper story.

The 106 stage Hero’s Journey and other story structure templates can be found at http://www.managing-creativity.com/CreativeWriting.html

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

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You are free to reproduce this article as long as no changes are made and the author’s name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

May 22nd, 2008

What Is The Single Worst Mistake Most People Make When Writing Classified Ads?

Posted by admin in Publishing

All sales begin with some form of advertising whether it’s word of mouth or printed media or even electronic. To build sales, this advertising must be seen or heard by potential buyers. It must cause them to also react to the advertising in a positive some way. Your success or failure reverts back to the ad itself. Generally, you want your classified ad to do one of the following:

  1. Persuade the person reading your classified ad to immediately go to your website or store with the intention of buying your product or service.

  2. Persuade the person reading your classified ad to write or send for more information about your product or service thus leaning to a future sale.

However, the bottom line in any ad is quite simple:

  • Do not try to sell anything when you write a classified ad.

  • Do not try to sell anything when you write a classified ad.

  • Do not try to sell anything when you write a classified ad.

Why? In the 3 or 4 little lines classified ads allowed you to write, you don’t have enough time or space to actually sell your products or services sufficiently.

What you need is to write a cliff hanger or encripted messages to entice your prospects to call or to click on so they can be sent to somewhere else where you will do the proper selling later on.

Usually an offer of free report works best.

Any ad that causes the reader to only pause in their thinking, and does not persuade the reader to act immediately, is not a highly successful ad.

The “ad writer” must know exactly what he/she wants the reader to do, and if the ad does not elicit an immediate action, it is an absolute waste of time and money.

Respond to the readers sub-consious mind by using strong emotional words in your headlines such as;

Discover - Secret - Private - Sex - Money - Love - Breakthrough - Home - New - Free - Power - Revealed - Magic - Fear

Research reveals that these types of words in a headline instantly attract the attention because they are strongly connected to our emotions. I have tested many of those above with astounding success. A person’s unconscious mind can *SEE* and *RESPOND* to these keywords passing by fast on a screen or in a newsletter.

The secret is to target your classified ad to the audience interested in your product or service. You will be wasting your time and money if you don’t know who your target audience is.

There are hundreds, if not thousands of classified ad sites and ezine directories which are categorized by subjects and/or interests. Define your target audience and then submit your classified ad.

How fast do you scan a list of links? Watch closely and you’ll see the same thing happening within yourself. Our minds somehow magically see what we are most interested in and we’ll back up and say ‘ I thought I saw that ‘ and we proceed to click on that link! Our inner minds are tuned to instantly spot what we desire most at the time.

Using emotional words along with targeted keywords will make your headlines and ads pull the maximum response possible!.

Here are some more of the emotional trigger phrases for you to use in your classified ads

  • STOP- Act now!

  • Send your name

  • All sent free to introduce

  • Amazing literature

  • FREE

  • Ask for free folder

  • Bargain lists sent free

  • Be first to qualify

  • Booklet free!

  • Catalog included free

  • Complete details free

  • Current list free

  • Dealers write for prices

  • Description sent free

  • Details free!

  • Extra for promptness

About The Author

Kim Thomas is the site owner and webmaster for http://www.advertising-exposure.com. Here you’ll find free or low cost advertising resources.

kst962002@yahoo.com

April 4th, 2008

Listen, Listen, Listen

Posted by admin in Publishing

How do you learn anything about the other person’s business if you do not spend most of your time
listening to what they have to say?

I cannot say it enough. You need to always listen and not try to interrupt what others are saying. The less you talk, the more information you will gather about the other person’s business. It is also important that you jot the info down as soon as you leave the conversation. We will go into this a little later in the book. Getting back to listening - you must tune yourself into key words so that you will know if this is a person you will want to do business with.

It is keywords you will be listening for, not the general conversation topics. General conversation does not usually lead to specifics as to the exact pain; you need to interject and ask a few questions, and then keep on listening. What matters is not what you have to say but what you ask and how you listen to the answers. Be sure you hang on every word for the message you are looking for, even offer some temporary solutions that you can follow up with at a later appointment.

Listening is the key to all business relationships; you must practice this skill over and over. It is not an easy task to constantly listen and not beat your own drum. Did you ever go to a party and all people talk about is themselves, you will likely find that you fall into this category as well. It is a natural tendency to talk about you and not really listen to what others have to say. Another important point is not to start talking at the same time as the other person; they will find it annoying as they have not had a chance to finish their talking (about themselves of course).

Listening is a skill that needs to be practiced. It is very difficult to hear others talk and not make comments. You should practice how well you listen with a partner. Take a timer and plan for 5 minutes of listening before you speak. Have you partner talk about their life story while you simply listen. This is probably one of the most difficult things to do; you need to practice patience while listening to others.

Bette Daoust, Ph.D. - EzineArticles Expert Author

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite, She decided to find the best ways to get people’s attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the “Networking Queen”.

Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in June 2005. For more information visit http://BlueprintBooks.com