Getting Noticed at Job Fairs
Standing out at a Job Faire can make a difference in your search. Career Fairs are starting to pick up, and a major job search company is running some nice ones, called Targeted Job Fairs. At a San Jose Area Career Fair in January, 10 companies as showing up, and Dice has 82 job fairs scheduled for 2010 across the States.
How do you compete at a Job Faire? The contention can be significant, but you can help yourself jump out from the herd with advance planning. At AA-Careers, we have a simple six-step process to prepare. Plan to go? Here’s how to prepare:
First, investigate the organizations that are going and pick your targets. Use the web to research the companies that are there beforehand. Go to their web sites and see if they have their job openings posted. Pick a sound number to go after, and get ready to spend about an hour researching each one. It’s hard to do more than ten in a day, and four or five is a much more reasonable target. For each company, you want to know: key product lines, recent news, and executive names. Try to see if you know anyone at the target companies. You will end up with with a page or two of research for each company/job.
Second, if there are job postings on the web, read them to see what the company is looking for. Create a mapping of your accomplishments and skills to the demands of the job. Make the nomenclature match. If the hiring company calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring organization.
Third, create a ‘brief sales pitch’ for each potential organization/position combination. Write down a 60 second ‘thumbnail’ that you can repeat out loud showing why you are a good candidate for that position. You’ll use this in your resume and when you meet people at the job stall.
Fourth, modify your resume for each job type. The objective on your resume should exactly match the position you’re aiming for. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the accomplishments and skills that most clearly match the job prerequisites. Especially at a Career Fair, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be quick to see that you’re a match based on your resume.
Fifth, practice your ‘mini-sales-pitch’. Collect your research and the resume for each position - bring a couple of copies for each – and put each in a intelligibly labeled folder. Keep them in a light briefcase or folio.
Finally, dress and prepare as if you’re doing on-site interviews. Dress nicely and be properly groomed. Avoid strong cologne or perfume…use any cologne or fragrance sparingly, if at all.
Remember to smile, and good hunting!