The Ape Bot

UK is about to witness one of the biggest upgrades to have ever taken place in its broadband history. Virgin Media has announced that it plans to restructure its broadband services from May of this year. The new packages on offer would be a massive upgrade from what the company is offering to its customers currently. A large portion of Virgin’s broadband business comes from the basic or entry-level users who have been provided 2Mb packages. However, the company is going to take the broadband speeds to the next level and this would include shifting the existing 2Mb users to the much faster 10Mb service.

Virgin Broadband is likely to benefit significantly from its new portfolio of services by roping in new customers and of course, the users would benefit from higher bandwidths. The increased bandwidth would translate into users gaining access to high-speed applications such as online gaming. The provider insists that this is a part of their plan to support the government’s ‘Digital Britain’ endeavour.

Virgin Media has already arranged to ensure that the new services on offer do not face any implementation problems. Neil Berkett, Virgin Media’s Chief Executive, stated that their entry-level packages for broadband users would now offer speeds that will easily beat the competition in the market. This is not surprising since the company would be among the first to offer a range of broadband services with an option of 10Mb, 20Mb or 50Mb. He further added that the migration of basic users to the 10Mb category was ample proof of the provider’s dedication to quality services and the ability to exceed their customers’ expectations.